Home Pricing 101: Understanding How to Set Your Home Selling Price and Why It’s a Big Decision

Home Pricing 101: Understanding How to Set Your Home Selling Price and Why It's a Big DecisionAre you thinking about placing your home up for sale in the near future? If you dwell too much on the process itself, selling your home may seem a bit daunting. You have to deal with photos, listings, open houses, bids, counteroffers and much more. One of the decisions you will be faced with is setting the selling price for your home. In today’s blog post we will discuss pricing and how to set a price that will attract potential buyers.

You Are The Most Important Factor

It might seem a bit strange to think of it this way, but in many cases, the homeowner is the most important factor in finding the right price. For example, do you need a quick sale because you are moving for work? If you want a fast sale, you may need to list your home at a bargain price. Conversely, if you can afford to have your home on the market for a few months while you field offers you may price closer to market value.

Researching The Local Market

Next, you will want to research local market conditions to get a feel for the right pricing range. Are there other recent home sales in your neighborhood? On average, did they sell above or below the asking price? Are there many listings on the market now or is there just a few listings which may indicate intense buying pressure?

The market will play a significant role in choosing the right price. Don’t overlook it.

Don’t Get Greedy

The best possible real estate sale is ‘high and fast’, meaning your home sold quickly and for a high price. The reality is typically much different. You may get some buyers bidding, but all with low offers. Alternatively, you may only have one potential homebuyer come to your first open house. Whatever the case, keep in mind that you do not want to get greedy. Yes, it is great to sell high. However, you also want to close the sale so you can move on.

Too Much Trouble? Enlist Professional Help

If you feel that all of this is just a bit too much to bother with, don’t fret. Your best course of action is to enlist the help of a professional real estate agent who has extensive home selling experience. When you’re ready to sell your home, give us a call. We’re happy to share our insight into the local market and advise you on the best listing price to get your home sold quickly.

Sellin’ Ain’t Easy: 4 Reasons Why You Will Want to Engage a Professional Real Estate Sales Agent

Selling Ain't Easy: 4 Reasons Why You Will Want to Engage a Professional Real Estate Sales AgentAre you listing your home for sale this year? If so, you may be wondering just why you need the services of a real estate agent. Sure, it is theoretically possible to handle the entire process yourself and be successful. However, if you’re inexperienced, you may end up stumbling. Let’s explore four reasons why you will want to enlist the services of a professional real estate agent when you sell your home.

Do You Know How To Price Your Home?

Choosing the right listing price is a decision that requires research, intuition and a day-to-day understanding of how the local real estate market is moving. Unless you work in real estate, it is unlikely that you have your finger on the pulse of the market. Without a real estate agent’s help, you might end up pricing too high, which means that your sale takes much longer, or too low, which means you leave money on the table. Setting the right price is critical and shouldn’t be overlooked.

Have You Ever Marketed A Property Listing?

Do you have experience with marketing a property listing? If not, it is crucial that you work with an experienced real estate team. Today’s market requires website listings, social media advertising and other tactics to ensure success. It’s best to leave marketing to those who understand it.

Are You Good At Dealing With Strangers?

Do you consider yourself a ‘people person’? If not, you probably aren’t going to like the home selling process very much. Every open house means new people are walking through your home – potentially dozens of them. Your real estate agent is there to take care of dealing with strangers so you don’t have to.

Is Negotiating One Of Your Strengths?

Finally, don’t forget that real estate transactions almost always end up in some sort of negotiation. It is rare for a buyer to walk up and pay your listing price, although it does happen. However, it’s more common to receive a lower bid to try to draw you into submitting a counteroffer. In other cases, you may end up with multiple buyers fighting a bidding war to buy your home. In all of these situations, you will want an experienced negotiator on hand to help.

These are just a few of the many reasons that working with a professional real estate agent is in your best interests when you sell your home. To learn more about the sales process, or to list your home for sale, contact us today. Our team is dedicated to ensuring you have a fast, stress-free sale.

Recently Inherited a Home That You Don’t Need? Here’s How to Get It Sold Without Too Much Stress

Recently Inherited a Home That You Don't Need? Here's How to Get It Sold Without Too Much StressHas a loved one or family member recently passed on and left you with their home? Inheriting a house can be a delightful gift, but it can also present a significant number of challenges that you must navigate. Let’s explore how to deal with an inherited house and, should you decide to, how to sell it without incurring too much stress.

Are Emotions Involved?

The death of a family member or other loved one can be a trying time emotionally. Depending on how the deceased left the property, you may also have to deal with cleaning out personal belongings and reviving old memories. A battle over a will or the proceeds of an estate can compound the situation, making things worse.

If you are emotionally involved, it is best to work with a real estate agent who can do much of the heavy lifting. That way you can focus on supporting your family and keeping your stress levels down.

Understand Your Legal Obligations

Although real estate inheritance is common, there are still some legal issues that must be considered. As such, you will need to understand what your legal obligations are regarding the will or estate process. Are you the executor of the will, or is someone else? Is the property included in a trust, or is it free-standing and gifted directly to you? Has the probate period passed, or can a family member or relative still challenge the will? If you haven’t already, it is best to speak with a real estate professional or experienced lawyer to get their advice.

Consider The Tax Implications

As with any financial windfall, there are going to be tax implications that need to be considered when selling an inherited home. For example, it’s unlikely that you will qualify for the home sales tax exclusion unless you have been living in that house as your primary residence. Once you sell the home, you will also need to report the proceeds of the sale to the IRS. There are also a variety of different taxes that need to be factored in, including estate taxes, inheritance taxes and more.

Consult An Experienced Real Estate Agent

Selling a home that you have inherited in a will or as part of an estate can be an emotionally draining process. Before you make any moves, it is best to speak with a real estate professional. Contact our offices at your convenience and we will be happy to meet with you and share our guidance.

Selling Your Home to Millennials? 3 Tips That Will Help You Get the Sale Closed

Selling Your Home to Millennials? 3 Tips That Will Help You Get the Sale ClosedAre you thinking of selling your home this year? If so, you are almost certainly going to interact with millennial homebuyers. This generation numbers around 80 million and are the fastest-growing consumer demographic in the country. As their earning power continues to increase, millennials are now turning their attention to real estate. In today’s post, we’ll share three tips that you can use to help make your listing more attractive to younger millennial homebuyers.

Minimalize As Much As Possible

Is your home full of trinkets and other clutter? If so, it might be best to box all of that up and store it during the home selling process. This generation tends to lean more towards a minimalist lifestyle and a ‘quality over quantity’ mentality. They are also highly social, which means that open space for mingling is more important than having large, clunky pieces of furniture all over the place. If you have large living areas, try to stage them with more of an open concept in mind.

Embrace Technology And Make Upgrades

As you might imagine, millennials are very tech-savvy and gravitate towards homes that already have their technology interests in mind. Of course, you do not need to run out and invest in a massive solar panel setup for your roof – although solar is certainly popular. Smaller, more thoughtful investments like strong WiFi signals, Internet-connected thermostats and video-based home security options are all useful tech upgrades.

Highlight The Local Community And Amenities

Finally, you will want to highlight your local community as much as possible. Everything from the local elementary and middle schools to walking trails to community centers and shopping is important to the millennial crowd. Many of this generation prefer walking and cycling over driving and aren’t interested in long, horrific commutes to work each morning. If you have a nice coffee shop or bakery that you like to frequent, try to have some of their products on hand at your open house as well.

Following the selection of tips above is sure to make your home more attractive to millennial homebuyers. To learn more about how to sell to younger buyers, or to list your home for sale, contact us today. Our professional real estate team is happy to meet with you and share how we can get your home sold quickly.

Having Trouble Getting Buyers to Close? Your Pricing Might Be the Problem

Having Trouble Getting Buyers to Close? Your Pricing Might Be the ProblemAre you experiencing problems with selling your home? A slow sale is no fun, especially if you need a quick sale due to a move or for financial reasons. If you are having some trouble getting potential buyers to stick around, pricing might be the issue. Let’s explore a few reasons why.

Are You Getting Any Offers?

First, are you receiving any offers for your home? If you have, and they are coming in much lower than your listing price, then it could be a sign that you have set your price too high. Even in the hottest real estate markets, it is common to see buyers submitting ‘lowball’ bids as a starting point for future negotiations. However, if all your offers are well below your asking price, it might be time to re-evaluate it.

Who Set The Price For Your Home?

Did you set the starting price for your home, or did you rely on the help of a professional real estate agent or sales team? If you are trying to sell your home without expert guidance, it is possible that you priced your house above its actual value. Remember that a variety of factors, from the condition of your home to current interest rates, will help to determine your home’s value. It is best to rely on the guidance of an experienced real estate agent to set your price.

What Do Local Sales Trends Look Like?

Is your neighborhood considered a ‘hot’ or ‘cold’ real estate market? Are there a lot of local houses up for sale, or a few? What about in the past few months, have many nearby homes sold? At what price? Understanding regional sales trends is critical. If buyers are not buying, then you may be stuck lowering your price.

Reducing The Price? Be Careful

Finally, if you do need to lower your asking price, it is best to do so carefully. A substantial price reduction can send the wrong message to potential buyers. They may start to wonder if anything is wrong with your house, or if it needs some major repairs.

If you are having trouble closing the sale of your home, don’t get discouraged. It is possible that with a small tweak to the price, you can have the hottest listing in the local market. To learn more about how we can help you sell your home faster, contact our professional real estate team today.

Should I Sell My Home ‘As Is’ or Fix It Up? Let’s Take a Look

Should I Sell My Home 'As Is' or Fix It Up? Let's Take a LookWhether your home is a few years or many decades old, its physical condition is going to be a significant factor in the sales process. Below are a few questions that can help you to determine whether you should sell your home ‘as is’ or fix it up before placing it up for sale.

Have You Had A Home Inspection?

A great first step before selling your home is to book an inspection by a licensed home inspector. This will provide you with a full list of minor and major issues with your home. If your only issues are small, minor ones then it is worth your time to patch them up before you sell. However, if you are facing costly repairs such as a roof replacement or foundation repair, you will have some thinking to do.

Can You Afford Renovation And Repair Costs?

Speaking of costly repairs, can you afford to invest the funds necessary to fix up your house? Depending on the inspection results, you may be on the hook for thousands of dollars in renovation costs. If you do not have the money, then you may be forced to sell as is.

Keep in mind that there are loans and other financial products designed to help homeowners like you with home renovations. Be sure to check in with your bank or mortgage lender to see if you qualify.

How Fast Do You Need To Sell?

Another question you will need to answer is: how fast do you need to get the home sold? If you are in a rush because you have to move or switch jobs, then you may need to sell the house as is. However, if time is on your side, then it might be worth waiting until your renovations or repairs are complete.

What Does Your Agent Recommend?

Finally, what course of action does your real estate agent recommend taking? If the repairs needed are minor, or the market is hot enough that buyers might overlook any issues, then your agent might suggest selling as is. Conversely, if the market is moving slowly, then it might be worth investing the time needed to fix things up.

When you are ready to sell your home, contact us and we will be happy to share our expertise and insight. We look forward to meeting you.

To Stay or to Go: Should You Hang Around During Your Open House?

To Stay or to Go: Should You Hang Around During Your Open House?Are you thinking of listing your home for sale? Whether this is your first sale or you have been through the process a few times, you are probably aware that you will need to host at least one open house. Welcoming strangers in to tour your home can range from delightful to irritating, but it is a critical part of the selling process. So, should you stick around or disappear when potential buyers are viewing your home? Let’s explore your options.

The Best-Case Scenario

For almost every buyer, the ideal situation is that they are viewing a clean, vacant home which is empty of all furnishings. It can be challenging to visualize your family in your future house when you are trying to see past the current tenant’s clutter and furniture. Depending on your circumstances, this might not be possible. 

Are You A ‘People’ Person?

Would you consider your family welcoming and extroverted? Or are you more of the private, inclusive type? If you aren’t really ‘people’ people, then it is probably best if you disappear during your open house. Your real estate agent will be working hard to ensure that your potential buyers start to feel ‘at home’ while touring through your home.

If your personality is more of the shy, quiet type, then you may find interacting with buyers awkward or even intimidating. If that is the case, you should find someplace else to be during your open house.

When In Doubt, Let Your Agent Answer

Finally, keep in mind that interested potential buyers are going to have a lot of questions. They will want to know the fine details about the condition of the home, if there are any surprises waiting to be found and if they can grind down the price. If you do decide to stick around, it might be best to let your agent give the answers.

As you can see, there are pros and cons to being home during an open house. If you are ready to move forward with selling your home, contact us today. Our professional real estate agent team is happy to meet with you, discuss your options and share how to get your home listed so it quickly sells for the best possible price.

You Ask, We Answer: Should I Sell My Home Now or Wait Until the Spring?

You Ask, We Answer: Should I Sell My Home Now or Wait Until the Spring?Have you been thinking about listing your house or condo for sale? As you are likely aware, the seasons play a role in our local real estate market and how busy it is. Nicer weather brings out the most in any real estate market, with buyers spending their evenings and weekends touring open houses and finalizing shortlists. Many markets cool off a bit in the winter, but that does not mean that the buyers disappear.

In today’s blog post we will explore why selling your home during the winter can beat waiting for the real estate market to warm up in the spring.

Interest Rates Are On The Way Up

One key consideration this year is that interest rates are trending upward. While it is impossible to predict the movements that the Federal Reserve will make, there is every sign that rates will tick upward soon. Mortgage interest rates tend to rise along with the Federal Reserve’s upward movements, so selling now means selling while mortgages are a bit cheaper.

There Is Less Competition In The Market

Another great feature of listing your home for sale during the winter is that you are likely to face less competition from other home sellers. Fewer homes in the local inventory mean fewer options for buyers that need to close on a home quickly. If your house is clean, in top condition and adequately staged, you can rest assured that it will stand out from the other available options.

It is true that there may be fewer potential buyers shopping for a new home during the winter. However, you will tend to find that winter buyers are serious about finding and purchasing a home. They are much less likely to be ‘window shopping’ or passing through viewing open houses.

Holiday Staging Is That Much More Fun

Finally, it is worth mentioning that staging can be a lot more fun during the holidays. Selling your home in the summer means trimming the lawn, keeping the garden looking clean and maintaining your curb appeal. Selling your home over the holidays means Christmas lights, decorations, baked goods and a more festive atmosphere.

Selling your home in the winter might seem a bit counter”intuitive, but with the market easing up and less inventory available you will find serious, interested buyers. When you are ready to list your home for sale, contact us. Our friendly real estate sales team is ready to help ensure that you receive top dollar for your home.

Should You Get a Home Inspection Before Selling Your Home? Let’s Take a Look

Should You Get a Home Inspection Before Selling Your Home? Let's Take a LookIs it time to upgrade or move on to a new home? If you are planning on listing your home for sale in the near future, you will have a few key considerations to make. Do we paint? Finish the basement into a suite? Renovate the bathroom, or leave it?

However, before you start worrying about renovations it can be helpful to understand how your home has stood the test of time. Let’s have a quick look at a few reasons why you may want to consider investing in a professional home inspection before selling your home.

Assessing Your Home’s Current Condition

Give some thought to your home’s current condition. How old is it? When was its last professional inspection? Has your home suffered any significant weather or other kinds of damage? Take a walk around and look at the key structural areas. Do you see any issues with the roof? How do the walls or siding look? Are there visible cracks in the home’s foundation? If there are obvious issues, it is time for an inspection.

Do You Need A Speedy Sale?

Another excellent reason to get your home inspected early in the selling process is that it’s likely to speed things along. If there are any repairs required, you can have them taken care of before you start staging your home, having professional photos taken and hosting open houses.

A recent inspection can also give you a competitive edge over nearby or similar homes that are for sale. It signals to potential buyers that you have done some of the heavy lifting in the process and that they are unlikely to uncover any major issues when they have their own inspection done.

Take Care Of ‘Deal Breaker’ Problems

Finally, a home inspection ensures that you will be able to take care of any potential deal-breaking issues that could ruin a sale. Even if you decide to skip repairing some of the minor issues, taking care of things like cracks in your foundation, mold problems or old electrical wiring will all help with keeping your sale on track.

These are just a few of the great reasons to invest in a professional home inspection before listing your home for sale. To learn more about the home selling process or to get started, contact your local real estate professionals.

4 Mistakes That Plague First-Time Home Sellers and How to Avoid Making Them

4 Mistakes That Plague First-Time Home Sellers and How to Avoid Making ThemAre you thinking about selling your home? If this is your first time going through the selling process, you may be wondering just how well things are going to go. Selling a home is usually a smooth process – there are thousands sold each day – but issues can arise if you’re not careful. Let’s explore four mistakes that are commonly made by first-time home sellers and how you can avoid them.

Trying To Sell Without Experienced Representation

The first and most significant mistake that some first-time sellers make is to try to go it alone. Selling a house is a major financial and legal transaction and one where experience is crucial in getting things right. Invest in an agent who has a track record of quick, efficient sales and you’re going to have an advantage.

Choosing Emotion Over Reason

Next, you’ll want to avoid letting your emotions control how you react or respond during the selling process. Many homeowners become emotionally attached to their homes, which is fine while you’re living there but can be a problem when you’re selling. It’s important to let logic and reason guide the sale. Don’t let yourself get caught up emotionally or you may make a critical mistake.

Pricing Outside Of A Realistic Range

Asking too much – or too little! – for their home is another common mistake made by first-time home sellers. It’s critical to understand that the local real estate market has a lot of influence on the correct asking price for your home. Current listings and recent sales of similar homes in the area tend to set a price range in the minds of buyers so these will need to be observed. Your real estate agent will be a big help in choosing the right sale price.

Selling At The Wrong Time

The final mistake we’ll cover today is listing your home for sale in the wrong environment. The local real estate market is in a constant state of change due to a variety of factors. The seasons, other local home listings, interest rates, new home construction, local municipal zoning changes and all sorts of other factors can influence your sale. Unless you are under a time constraint, it’s best to let your agent advise you when it’s a good time to list your home.

Selling your first home can be a daunting experience, but with the right frame of mind and professional representation, it will go smoothly. To learn more about the home selling process or to list your home for sale, contact us today. We are happy to assist you.